Social-Media best practices: Difference between revisions

From LINKS Community Center
Jump to: navigation, search
Dinu (talk | contribs)
No edit summary
Dinu (talk | contribs)
No edit summary
Line 10: Line 10:
|Audience Experience Level=Starter
|Audience Experience Level=Starter
|Source Website=https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
|Source Website=https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
|Abstract=The 10 Best Practices
|Abstract=De 10 Best Practices
1. Establish clear and measurable social media goals
1. Stel duidelijke en meetbare social media doelstellingen op
2. Get to know your audience as well as you can
2. Leer je doelgroepen zo goed mogelijk kennen
3. Choose the right social media platforms
3. Kies de juiste social media platformen
4. Brand your social media profiles
4. Brand je social media profielen
5. Become friends with your audience
5. Word vrienden met je publiek
6. Use the correct formats for social media posts
6. Gebruik de juiste afmetingen voor social posts
7. Take a different approach on each platform
7. Benader ieder platform op een andere manier
8. Use the correct tools
8. Gebruik de juiste tools
9. Post at the right time
9. Post op het juiste moment
10. Keep an eye on the competition
10. Houd de concurrentie in de gaten
|Is Archived=No
|Is Archived=No
|Data Sources=Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube
|Data Sources=Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube

Revision as of 08:26, 3 September 2022

Social-Media best practices

Source

Quick Facts

Publishing Organisation:
University Groningen
Year:
2022
Primary Target Country:
Netherlands
Languages:
Dutch, English
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
    • Target audience
  • Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
  • Researchers research institutions and scientific communities
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
    • Synopsis

    No synopsis provided.

    Linked to

    10 Best Practices intended to help when starting with Social Media. Although the tips are meant for members of the university they are also useful advice for practitioners and the civil society. The guideline is also available in English https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf Also the Social Media Strategy of the university is available https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf

    Retrieved from "https://links.communitycenter.eu/index.php?title=Social-Media_best_practices&oldid=6429"