Using Social Media in Emergencies: Smart Practices

  Defense Science and Technology Laboratory (DSTL)
  English
  2012
  Policy Makers, Practitioners
  Published
  Before, During, After
  Social Media Strategy
  Starter
  https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment data/file/85946/Using-social-media-in-emergencies-smart-tips.pdf
  Benefits of social media for Government

• Increase access to audiences
• Improve engagement with citizens, partners and stakeholders
• Increase the speed of public feedback and input
• Reach specific audiences on specific issues
• Reduce dependence on traditional media channels
• Counter inaccurate press coverage

Please note: Access to the following links is currently only available for project partners

Basics https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS_shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/Working%20documents/Action%20cards/G11_Using-social-media-in-emergencies-smart-tips_extract_level2.pdfProperty "Synopsis" (as page type) with input value "Benefits of social media for Government</br>* Increase access to audiences</br>* Improve engagement with citizens, partners and stakeholders </br>* Increase the speed of public feedback and input</br>* Reach specific audiences on specific issues</br>* Reduce dependence on traditional media channels</br>* Counter inaccurate press coverage</br></br></br></br>Please note: Access to the following links is currently only available for project partners</br></br>Basics</br>https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS_shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/Working%20documents/Action%20cards/G11_Using-social-media-in-emergencies-smart-tips_extract_level2.pdf" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.

  No 
  Facebook, Twitter, YouTube, Flickr
  

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Created: 25 January 2022
Last edited: 31 January 2023

Using Social Media in Emergencies: Smart Practices

Source

Quick Facts

Publishing Organisation:

Defense Science and Technology Laboratory (DSTL)

Year:

2012

Languages:

English

Status:

Published

Covers Thematic

Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan

Target audience

Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies

Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response

After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery

Synopsis

Benefits of social media for Government

• Increase access to audiences
• Improve engagement with citizens, partners and stakeholders
• Increase the speed of public feedback and input
• Reach specific audiences on specific issues
• Reduce dependence on traditional media channels
• Counter inaccurate press coverage

Please note: Access to the following links is currently only available for project partners

Basics https://safetyinnovationcenter.sharepoint.com/:b:/r/sites/LINKS_shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/Working%20documents/Action%20cards/G11_Using-social-media-in-emergencies-smart-tips_extract_level2.pdf

Linked to

• Technologies
None. See all Technologies.
• Use Cases
None. See all Use Cases.

This guide is a short compilation of practical tips on how to use social media using examples of the core social media tools: Facebook, Twitter, Youtube and Flickr. It also describes the activities before, during and after a crisis.