Crisis communication and reputation management in the digital age: A guide to best practice for the aviation industry: Difference between revisions

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* Description of functional roles and responsibilities, and candidates
* Description of functional roles and responsibilities, and candidates
* Checklists for each functional role, outlining the main tasks
* Checklists for each functional role, outlining the main tasks
* Templates for initial statements and employee communications, including the first online posts, which can be issued immediately after key information is confirmed. *Templates should be developed for various possible scenarios, including accident; serious incident; diversion; hijacking/security incident; service disruption
* Templates for initial statements and employee communications, including the first online posts, which can be issued immediately after key information is confirmed.
* Templates should be developed for various possible scenarios, including accident; serious incident; diversion; hijacking/security incident; service disruption
* Database with phone and email addresses of important internal and external contacts (including primary media outlets, online influencers and service providers)
* Database with phone and email addresses of important internal and external contacts (including primary media outlets, online influencers and service providers)
* Standard forms and documentation (for example, media call logging form, press conference registration form
* Standard forms and documentation (for example, media call logging form, press conference registration form

Revision as of 11:33, 17 September 2022

Crisis communication and reputation management in the digital age: A guide to best practice for the aviation industry

Source

Quick Facts

Publishing Organisation:
IATA
Year:
2018
Languages:
English
Status:
Published
Covers Thematic
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Social Media Team building Social Media team building comprises the member's roles and competences, training requirements, as well as financial and organizational prerequisites
    • Target audience
  • Businesses companies, local business networks, solution providers, suppliers of goods and services
  • Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
    • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
    • Synopsis

    No synopsis provided.

    Linked to

    These free guidelines and best practices are meant to support the communications departments of airlines, airports and manufacturers in dealing with the news media after an aviation accident in the digital age.

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