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This advisory plan presents the social media strategy that contributes to the three pillars that Security Region Midden- en West Brabant stands for:
1. Stimulating a resilient society
2. Contributing to a safe living environment
3. Providing a helpful and decisive effort
Social media can contribute to achieving organizational goals by driving online visibility, interaction and brand perception. The brand experience is enhanced by posts and personal contact through webcare, where the website and other forms of communication often offer little interaction, experience and engagement. The social media objectives are categorized based on three content pillars:
- Concern communication: create engagement and visibility (what do we do (together) and work at).
- Crisis communication: inform, mitigate damage and provide meaning during an incident (what to do when).
- Risk communication: creating awareness (what can you do).

Revision as of 10:43, 18 August 2022

SOCIAL MEDIA STRATEGIE

Source

Quick Facts

Publishing Organisation:
Veiligheidsregio Midden- en West-Brabant
Year:
2020
Primary Target Country:
Netherlands
Languages:
Dutch
Status:
Published
Covers Thematic
  • Social Media
    • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
  • Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
    • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Prevention
  • Preparedness
    • Synopsis

    No synopsis provided.

    Linked to

    This advisory plan presents the social media strategy that contributes to the three pillars that Security Region Midden- en West Brabant stands for: 1. Stimulating a resilient society 2. Contributing to a safe living environment 3. Providing a helpful and decisive effort Social media can contribute to achieving organizational goals by driving online visibility, interaction and brand perception. The brand experience is enhanced by posts and personal contact through webcare, where the website and other forms of communication often offer little interaction, experience and engagement. The social media objectives are categorized based on three content pillars: - Concern communication: create engagement and visibility (what do we do (together) and work at). - Crisis communication: inform, mitigate damage and provide meaning during an incident (what to do when). - Risk communication: creating awareness (what can you do).

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