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| |Target Audience=Businesses, Civil Society, Practitioners, Researchers | | |Target Audience=Businesses, Civil Society, Practitioners, Researchers |
| |Status=Published | | |Status=Published |
| |Covers Thematic=Community management, Content creation, Social Media Strategy | | |Covers Thematic=Social Media Strategy |
| |Audience Experience Level=Starter | | |Audience Experience Level=Starter |
| |Source Website=https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf | | |Source Website=https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf |
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| https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf'' | | https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf'' |
| |Is Archived=No | | |Is Archived=No |
| | |Disaster Management Phase=Before |
| |Data Sources=Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube | | |Data Sources=Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube |
| }} | | }} |
Netherlands
University Groningen
Dutch, English
2022
Businesses, Civil Society, Practitioners, Researchers
Published
Before
Social Media Strategy
Starter
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
10 Best practices
- 1. Stel duidelijke en meetbare social media doelstellingen op
- 2. Leer je doelgroepen zo goed mogelijk kennen
- 3. Kies de juiste social media platformen
- 4. Brand je social media profielen
- 5. Word vrienden met je publiek
- 6. Gebruik de juiste afmetingen voor social posts
- 7. Benader ieder platform op een andere manier
- 8. Gebruik de juiste tools
- 9. Post op het juiste moment
- 10. Houd de concurrentie in de gaten
The guideline is also available in English
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf
The 10 Best Practices
- 1. Establish clear and measurable social media goals
- 2. Get to know your audience as well as you can
- 3. Choose the right social media platforms
- 4. Brand your social media profiles
- 5. Become friends with your audience
- 6. Use the correct formats for social media posts
- 7. Take a different approach on each platform
- 8. Use the correct tools
- 9. Post at the right time
- 10. Keep an eye on the competition
Also the Social Media Strategy of the university is available
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdfProperty "Synopsis" (as page type) with input value " 10 Best practices</br>* 1. Stel duidelijke en meetbare social media doelstellingen op</br>* 2. Leer je doelgroepen zo goed mogelijk kennen</br>* 3. Kies de juiste social media platformen</br>* 4. Brand je social media profielen</br>* 5. Word vrienden met je publiek</br>* 6. Gebruik de juiste afmetingen voor social posts</br>* 7. Benader ieder platform op een andere manier</br>* 8. Gebruik de juiste tools</br>* 9. Post op het juiste moment</br>* 10. Houd de concurrentie in de gaten</br></br></br>The guideline is also available in English</br>https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf</br></br>The 10 Best Practices</br>*1. Establish clear and measurable social media goals</br>*2. Get to know your audience as well as you can</br>*3. Choose the right social media platforms</br>*4. Brand your social media profiles</br>*5. Become friends with your audience</br>*6. Use the correct formats for social media posts</br>*7. Take a different approach on each platform</br>*8. Use the correct tools</br>*9. Post at the right time</br>*10. Keep an eye on the competition</br></br></br>Also the Social Media Strategy of the university is available</br>https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.
No
Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube
Created: 18 August 2022
Last edited: 2 August 2023
Social-Media best practices
Quick Facts
Publishing Organisation:
University Groningen
Year:
2022
Primary Target Country:
Netherlands
Languages:
Dutch, English
Status:
Published
Target audience
Businesses companies, local business networks, solution providers, suppliers of goods and services
Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Researchers research institutions and scientific communities
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
Synopsis
10 Best practices
- 1. Stel duidelijke en meetbare social media doelstellingen op
- 2. Leer je doelgroepen zo goed mogelijk kennen
- 3. Kies de juiste social media platformen
- 4. Brand je social media profielen
- 5. Word vrienden met je publiek
- 6. Gebruik de juiste afmetingen voor social posts
- 7. Benader ieder platform op een andere manier
- 8. Gebruik de juiste tools
- 9. Post op het juiste moment
- 10. Houd de concurrentie in de gaten
The guideline is also available in English
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf
The 10 Best Practices
- 1. Establish clear and measurable social media goals
- 2. Get to know your audience as well as you can
- 3. Choose the right social media platforms
- 4. Brand your social media profiles
- 5. Become friends with your audience
- 6. Use the correct formats for social media posts
- 7. Take a different approach on each platform
- 8. Use the correct tools
- 9. Post at the right time
- 10. Keep an eye on the competition
Also the Social Media Strategy of the university is available
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf