Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

  Mats Eriksson
  English
  2018
  Researchers
  Published
  Before, During, After
  Crisis communication
  Starter
  https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1510405?needAccess=true
  This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various subdisciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic “lessons” are identified and critically discussed. 

Effective social media crisis communication

• is about using the potential for dialogue and choosing the right message, source and timing
• is about being prepared, understanding social media logic, and making friends before you need them
• is about using social media for monitoring
• is still about prioritizing traditional media
• is just about using social mediaProperty "Synopsis" (as page type) with input value "This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various subdisciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic “lessons” are identified and critically discussed. </br></br>Effective social media crisis communication</br>* is about using the potential for dialogue and choosing the right message, source and timing</br>* is about being prepared, understanding social media logic, and making friends before you need them </br>* is about using social media for monitoring </br>* is still about prioritizing traditional media</br>* is just about using social media" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.

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Created: 27 January 2022
Last edited: 30 January 2023

Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Source

Quick Facts

Publishing Organisation:

Mats Eriksson

Year:

2018

Languages:

English

Status:

Published

Covers Thematic

Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication

Target audience

Researchers research institutions and scientific communities

Audience experience level

Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf

Disaster Management Phase

Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention

During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response

After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery

Synopsis

This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various subdisciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic “lessons” are identified and critically discussed.

Effective social media crisis communication

• is about using the potential for dialogue and choosing the right message, source and timing
• is about being prepared, understanding social media logic, and making friends before you need them
• is about using social media for monitoring
• is still about prioritizing traditional media
• is just about using social media

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