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|Target Audience=Researchers
|Target Audience=Researchers
|Status=Published
|Status=Published
|Disaster Management Phase=After, Before, During
|Covers Thematic=Crisis communication
|Covers Thematic=Community management, Content creation, Crisis communication, Social Media Strategy
|Audience Experience Level=Starter
|Audience Experience Level=Starter
|Source Website=https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1510405?needAccess=true
|Source Website=https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1510405?needAccess=true
|Abstract=* Lesson 1: Effective social media crisis communication is about using the potential for dialogue and choosing the right message, source and timing
|Synopsis=This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various subdisciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic “lessons” are identified and critically discussed.
* Lesson 2: Effective social media crisis communication is about being prepared, understanding social media logic, and making friends before you need them  
 
* Lesson 3: Effective social media crisis communication is about using social media for monitoring  
'''Effective social media crisis communication'''
* Lesson 4: Effective social media crisis communication is still about prioritizing traditional media
*  is about using the potential for dialogue and choosing the right message, source and timing
* Lesson 5: Effective social media crisis communication is just about using social media
* is about being prepared, understanding social media logic, and making friends before you need them  
* is about using social media for monitoring  
* is still about prioritizing traditional media
* is just about using social media
|Is Archived=No
|Is Archived=No
|Primary Target Group=Practitioners, Researchers
|Disaster Management Phase=Before, During, After
|Covers Usage Of=Social Media, Crowdsourcing
|Covers Disaster Community Technologies=Yes
|Disaster Community Technologies Elaboration=Summary of lessons learned when working with DCTs.
}}
}}
This study has tracked five research-based lessons (see abstracts) for effective global social media crisis communication by means of an extensive systematic and interdisciplinary review. By aggregating recommendations from a number of studies – from different disciplines – the study finds that effective crisis communication is about using social media’s potential to create dialogue and to choose the right message, source and timing; performing precrisis work and developing an understanding of social media logic; using social media monitoring; and continuing to prioritize traditional media in crisis situations.

Latest revision as of 13:47, 30 January 2023

Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Source

Quick Facts

Publishing Organisation:
Mats Eriksson
Year:
2018
Languages:
English
Status:
Published
Covers Thematic
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
    • Target audience
  • Researchers research institutions and scientific communities
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
    • Synopsis

    This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various subdisciplines of strategic communication. The themes are identified by a systematic content analysis of peer-reviewed journal articles and conference papers (n = 104) published between 2004 and 2017. Five overall thematic “lessons” are identified and critically discussed.

    Effective social media crisis communication

    • is about using the potential for dialogue and choosing the right message, source and timing
    • is about being prepared, understanding social media logic, and making friends before you need them
    • is about using social media for monitoring
    • is still about prioritizing traditional media
    • is just about using social media

    Linked to

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