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| 10 Best Practices intended to help when starting with Social Media. Although the tips are meant for members of the university they are also useful advice for practitioners and the civil society. | | 10 Best Practices intended to help when starting with Social Media. Although the tips are meant for members of the university they are also useful advice for practitioners and the civil society. |
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| | The guideline is also available in English |
| | https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf |
| | |
| | Also the Social Media Strategy of the university is available |
| | https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf |
Revision as of 11:21, 2 September 2022
Netherlands
University Groningen
Dutch, English
2022
Civil Society, Practitioners, Researchers
Published
Before
Community management, Content creation, Social Media Strategy, Technologies
Starter
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22nl.pdf
No
Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube
Created: 18 August 2022
Last edited: 2 August 2023
Social-Media best practices
Quick Facts
Publishing Organisation:
University Groningen
Year:
2022
Primary Target Country:
Netherlands
Languages:
Dutch, English
Status:
Published
Covers Thematic
Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Technologies Software for interaction with, within or among communities in case of a disaster and for analysis of these interactions
Target audience
Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Researchers research institutions and scientific communities
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
Synopsis
No synopsis provided.
10 Best Practices intended to help when starting with Social Media. Although the tips are meant for members of the university they are also useful advice for practitioners and the civil society.
The guideline is also available in English
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-bestpractices22eng.pdf
Also the Social Media Strategy of the university is available
https://www.rug.nl/about-ug/practical-matters/huisstijl/toolkit/socialmedia-strategy22eng.pdf
