Guideline: What is a Virtual Operations Support Team?

You do not have permission to edit this page, for the following reason:

The action you have requested is limited to users in one of the groups: Users, Writers.

Primary Target Country:
Publishing Organisation:
Language:
Year Published:
Target Audience:	Businesses Civil Society Media Policy Makers Practitioners Researchers
Status:	None/unknown Deprecated Published Work in Progress
Covers Thematic:	Community management Content creation Crisis communication Crowdsourcing Legal Legal/Standards Policy Brief Social Media Social Media Strategy Social Media Team Technologies Unaffiliated volunteers VOST Verification Vulnerability Vulnerable groups
Audience Experience Level:	Starter Intermediate Advanced
Source Website:
Synopsis:	'''VOST can be defined as a team that accomplishes some or all of the following''' * Establishes a social media presence for an organization that previously did not use social networking tools to communicate with the public; * Monitors social media communications; * Handles matters that can be executed remotely through digital means such as assisting with the management of donations or volunteers; * Follows social media and traditional media trends and reports back to the organization what is being seen; * Identifies misinformation or angry postings that need to be corrected or dealt with; * Provides a supportive voice for the organization and its efforts; * Amplifies the organization’s message by repeating content (via personal and/or official social media accounts); * Compiles media coverage (traditional and non-traditional) by date; * Documents Social Media Conversation '''VOST models''' * External Support (Amplify and Monitor Only) Organizations that are both new to social media and the concept of a “VOST” might consider using support from team members in a more conservative manner. In this model the following support might be provided: * Follow social media and traditional media trends and reports back to the organization what is being seen; * Communicate issues and concerns being expressed by the public (e.g. represents the citizen’s perspective); * Identify misinformation or angry postings that need to be corrected or dealt with; * Provide a supportive voice for the organization and its efforts; * Amplify the organization’s message by repeating content (via personal and/or established community VOST social accounts). * Hybrid Support (Amplify, Monitor, and Respond on behalf of the organization, but with specific limits) In this model, the team does everything identified in the external support model, but also responds to questions from community members and posts content on behalf of the organization. Unlike the model above, these individuals would be made administrators of those accounts. ** In this approach, however, there are specific limitations placed on the team members. * Internal/Embedded (Full range of social media duties and support) In this model, the VOST team leader is given the full range of social media duties. This model is often utilized by small communities that do not have a full-time (or even part-time Press Information Office) and the Agency’s staff person responsible for social media communication has many other duties during the response to a crisis or disaster.
Is Archived: Is the guideline no longer available?
Covers Technologies: Mentions specific Technology from the Technology Library
Disaster Management Phase:	Before During After

Summary:

Cancel