View source for Building a Social-Media-Team in a local fire brigade

{{Guideline
|Primary Target Country=Germany
|Publishing Organisation=Max Nüßler, FEU
|Language=English
|Year Published=2023
|Target Audience=Practitioners
|Status=Published
|Covers Thematic=Community management, Content creation, Crisis communication, Social Media Strategy, Social Media Team
|Audience Experience Level=Intermediate
|Source Website=https://cloud.links.communitycenter.eu/index.php/s/tNo4QmbyDQRGbdE
|Synopsis=''In the document, suggestions from various guidelines available in the LINKS Guidelines library have been used''

''The document is also available in German https://links.communitycenter.eu/index.php/Einrichtung_eines_Social-Media-Teams_bei_einer_städtischen_Feuerwehr''


'''User Story'''

A social media team is to be set up and established in a medium-sized public fire brigade with around 400 to 600 emergency personnel.

A variety of questions need to be addressed, such as:
*What are the fire brigade's goals in entering the social media world?
*Which of the numerous platforms should a fire brigade use?
*How can one monitor if objectives have been achieved?
*How much staff is needed for implementation of the Social Media strategy?
*Are there technologies that are required and/or desirable to ease the use?
*What regulations, standards, or rules should of have to be followed?
*Are there examples of successful social media use, or templates, tools, and documents that are useful for setup, operation, and various scenarios when using social media in emergency response?


'''Implementation'''

The following steps are suggested for implementation:
*Definition of objectives
*Definition of target audience
*Definition of content types and categories
*Determination of type of content
*Definition of community management rules
*Selection of platforms
*Scheduling
*Organizational and staff planning
|Is Archived=Yes
|Disaster Management Phase=Before
|Data Sources=Facebook, TikTok, Twitter, YouTube, Mastodon, Instagram
|Entry Created At=2023-06-05
}}