Social Media in Emergencies: UNICEF Guidelines for Communication and Public Advocacy

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Primary Target Country
Publishing Organisation UNICEF
Language English
Year Published 2012
Target Audience Policy Makers, Practitioners
Status Published
Disaster Management Phase After, During
Covers Thematic Community management, Content creation, Social Media Strategy, Technologies
Audience Experience Level Starter
Source Website shared/Freigegebene%20Dokumente/WP4/Guidelines/Guideline%20Documents/G14 unicef 2012 socialmediainemergencies-communicationsguidelines-120518144234-phpapp02.pdf
Abstract Please note: Access to the source website is currently only available for project partners
Is Archived Yes
Covers platforms Facebook, Twitter, Flickr, YouTube

The guidelines are aimed at communications officers at headquarters, in regional and UNICEF country offices and in national committees and concentrate on the use of social media to communicate with the general public and the media. They do not cover use of social media for gathering data on evolving crises, ‘crisis mapping’or needs assessment.