Publishing Organisation:Homeland Security
Primary Target Country:United States of America
Audience experience level
Disaster Management Phase
Emergency Manager and First Responder Use of Social Media Updates
- Social media platforms connect, entertain and inform millions of users every day.
- Individuals can instantly create, upload and share messages, images, videos and other types of content through social networks on a variety of web-based and mobile platforms.
- Recently introduced social media features and updates present unique opportunities for first responders not only to disseminate agency content and information, but also to facilitate operations by harnessing the publicly available data on these platforms.
- Comprehensive, up-to-date utilization of social media can engage and educate communities, ensure effective emergency communications and enhance incident tracking, mitigation and response.
Live Video Streaming
In addition to aiding crime detection, live streaming can
- Provide firsthand accounts of an incident and additional context for responders
- Inform response coordination and resource allocation after an incident
- Facilitate information release by responders
Emergency responders can use these features to
- Track incidents in real time by creating and encouraging the use of specific hashtags
- Collect data on events or locations of interest
- Boost the visibility and relevance of their agencies’ content by using trending hashtags and targeting affected locations
Like hashtags, multiple platforms now allow users to tag content with the location where the content was generated, and to search content by location.
With this geographical information, emergency responders can
- Monitor the progression of an incident or the movements of civilians after an incident
- Locate areas in critical need of assistance after an incident and strategically deploy resources
- Enhance situational awareness by mapping the geolocation data from incident-related posts