Social Media Features and Updates

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Quick Facts

Publishing Organisation:
Homeland Security
Primary Target Country:
United States of America
Covers Thematic
  • Crowdsourcing Describes a distributed problem-solving model where the task of solving a challenge or developing an idea get “outsourced” to a crowd. It implies tapping into “the wisdom of the crowd”.</br></br>Source:DRS Glossary v2.0 LINKS 181220.xlsx
  • Target audience
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
  • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source:
  • Disaster Management Phase
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source:
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source:
  • Synopsis

    Emergency Manager and First Responder Use of Social Media Updates

    • Social media platforms connect, entertain and inform millions of users every day.
    • Individuals can instantly create, upload and share messages, images, videos and other types of content through social networks on a variety of web-based and mobile platforms.
    • Recently introduced social media features and updates present unique opportunities for first responders not only to disseminate agency content and information, but also to facilitate operations by harnessing the publicly available data on these platforms.
    • Comprehensive, up-to-date utilization of social media can engage and educate communities, ensure effective emergency communications and enhance incident tracking, mitigation and response.

    Live Video Streaming

    In addition to aiding crime detection, live streaming can

    • Provide firsthand accounts of an incident and additional context for responders
    • Inform response coordination and resource allocation after an incident
    • Facilitate information release by responders

    Data Compiling

    Emergency responders can use these features to

    • Track incidents in real time by creating and encouraging the use of specific hashtags
    • Collect data on events or locations of interest
    • Boost the visibility and relevance of their agencies’ content by using trending hashtags and targeting affected locations

    Geolocation Tagging

    Like hashtags, multiple platforms now allow users to tag content with the location where the content was generated, and to search content by location.

    With this geographical information, emergency responders can

    • Monitor the progression of an incident or the movements of civilians after an incident
    • Locate areas in critical need of assistance after an incident and strategically deploy resources
    • Enhance situational awareness by mapping the geolocation data from incident-related posts

    Linked to