Közösségi Média Politika

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Quick Facts

Publishing Organisation:
OTP Bank
Primary Target Country:
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
  • Target audience
  • Businesses companies, local business networks, solution providers, suppliers of goods and services
  • Audience experience level
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
  • Synopsis


    Table of content

    Közösségi Média Politika

    Social Media Policy

    A szabályozás célja és hatálya

    Purpose and scope of the Policy

    A Bank közösségi média kommunikációjának alapelvei

    Basic principles of the Bank's social media communication

    • Az OTP Bank által használt közösségi média felületek egységes kezelése
      • Unified management of the social media platforms used by OTP bank
    • Az OTP Bank saját tartalmainak alapvető követelményei
      • Basic requirements for OTP Bank's own content
    • Nyilatkozati rend
      • Declaration order
    • Az OTP Bank közösségi felületeinek kezelése és moderálása
      • Management and moderation of OTP Bank's social interfaces
    • Közvetítők kereskedelmi kommunikációja
      • Commercial communication of intermediaries
    • Együttműködések
      • Collaborations

    Munkatársak közösségi média használatára vonatkozó útmutatás

    Guidelines for the use of social media by employees

    • Magán- és szakmai vélemény elkülönítése
      • Separation of private and professional opinion
    • Légy nyitott, udvarias, építs jó szakmai kapcsolatokat
      • Be open, polite, build good professional relationships
    • Viselkedj felelősen – Tartsd be az Etikai Kódexet
      • Behave responsibly - Comply with the Code of Ethics
    • Védd a bank bizalmas információit és jó hírnevét
      • Protect the bank's confidential information and reputation
    • Kétség esetén kérdezz
      • When in doubt, ask

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