From LINKS Community Center
Europe
Olivier Galichet & Caroline Rizza
English
2023
Civil Society, Policy Makers, Practitioners, Researchers
Published
Before, After
Community management, Content creation, Crisis communication, Legal, Legal/Standards, Social Media, Social Media Strategy, Unaffiliated volunteers, VOST
Starter, Intermediate
https://rm.coe.int/guidelines-social-media-in-disaster-risk-communication-en/1680ad1f52
This article explores guidelines for the use of digital tools such as social media and mobile apps.
Provides an overview of the conceptual approach to disaster risk management.
Explores preparedness phases and implementation and the steps surrounding the creation of action plans.
Relates to: EUROPEAN AND MEDITERRANEAN MAJOR HAZARDS AGREEMENTProperty "Synopsis" (as page type) with input value "This article explores guidelines for the use of digital tools such as social media and mobile apps.</br>Provides an overview of the conceptual approach to disaster risk management.</br>Explores preparedness phases and implementation and the steps surrounding the creation of action plans.</br></br>Relates to: EUROPEAN AND MEDITERRANEAN MAJOR HAZARDS AGREEMENT" contains invalid characters or is incomplete and therefore can cause unexpected results during a query or annotation process.
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Created: 11 March 2024
Last edited: 11 March 2024
Guidelines for the use of digital tools such as social media and mobile apps. For successful disaster risk communication.
Quick Facts
Publishing Organisation:
Olivier Galichet & Caroline Rizza
Year:
2023
Primary Target Country:
Europe
Languages:
English
Status:
Published
Covers Thematic
Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
Content creation Social media content creation is arguably one of the most important aspects of a social media marketing campaign. Social media content creation is an art, and one that requires an extra amount of patience, creativity, and education around graphic design, copy creation, and color composition.</br></br></br>Source: blog.sociallyin.com/social-media-content-creation
Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
Legal
Legal/Standards Legal Requirement means any federal, state, local, municipal, foreign or other law, statute, constitute, principle of common law, resolution, ordinance, code, edict, decree, rule, regulation, ruling or requirement issued, enacted, adopted, promulgated, implemented or otherwise put into effect by or under the authority of any Governmental Body. </br></br>Source: https://www.lawinsider.com/dictionary/legal-requirement</br></br>Standards are voluntary documents that set out specifications, procedures and guidelines that aim to ensure products, services, and systems are safe, consistent, and reliable. They cover a variety of subjects, including consumer products and services, the environment, construction, energy and water utilities, and more.</br></br>Source: https://www.standards.org.au/standards-development/what-is-standard
Social Media
Social Media Strategy A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress</br></br>Source:https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan
Unaffiliated volunteers Spontaneous or unaffiliated volunteers are individuals or groups that:</br>*arrive unsolicited at the scene of a disaster</br>*may or may not be a resident of the affected community</br>*may or may not possess skills necessary to respond to the current disaster</br>*are not associated with any part of the existing emergency management system </br></br>Source: https://www.ojp.gov/pdffiles1/Archive/202852NCJRS.pdf
VOST Virtual Operations Support Team</br></br>Experts in dealing with social media, the acquisition, processing and presentation of digital information. They can search through and check images, videos and text contributions on various platforms for relevant facts and prepare the information for the responsible authorities, e.g. separate important from unimportant or incorrect information.
Target audience
Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
Researchers research institutions and scientific communities
Disaster Management Phase
Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
Synopsis
This article explores guidelines for the use of digital tools such as social media and mobile apps.
Provides an overview of the conceptual approach to disaster risk management.
Explores preparedness phases and implementation and the steps surrounding the creation of action plans.
Relates to: EUROPEAN AND MEDITERRANEAN MAJOR HAZARDS AGREEMENT