Accessibility for all: fostering inclusive use of social media in disaster risk management

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Accessibility for all: fostering inclusive use of social media in disaster risk management

Source

Quick Facts

Publishing Organisation:
Camilla Fronio, Olga Nardini (UNIFI), Nathan Clark, Tejal Patil (VU)
Year:
2023
Primary Target Country:
Europe
Languages:
English
Status:
Published
Covers Thematic
  • Community management Community Management in Social Media is the active component of interacting with your community of followers, fans and target audience across your social media platforms. This includes active listening, which is an important element of engaging with your followers to understand their wants and needs regarding your services.</br></br>Source: www.clearvoice.com/blog/community-management-social-media-management/
  • Crisis communication Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick and detailed communication is critical.</br></br></br>Source: www.techtarget.com/searchdisasterrecovery/definition/crisis-communication
  • Vulnerable groups Those groups that, due to physical, social, economic and environmental factors or processes, are more exposed and susceptible to the impacts of hazards.
  • Policy Brief
    • Target audience
  • Civil Society Civil society is a target group in LINKS which comprises citizens, civil society organizations, educational institutions, vulnerable groups, social movement organizations
  • Media The term media refers to any means of distribution, dissemination or interpersonal, mass or group communication of works, documents, or written, visual, audio or audiovisual messages (such as radio, television, cinema, Internet, press, telecommunications, etc.)</br></br>Entities using multiple communication channels are often called Media
  • Policy Makers local, national, and European agencies and institutes, public authorities, standardization bodies
  • Practitioners Practitioners is a target group in LINKS which comprises local, national and European disaster management organizations, civil protection agencies, first responders, NGOs, security networks...
  • Researchers research institutions and scientific communities
    • Audience experience level
  • Starter Those who are not currently using social media, or the current use is based on providing general information and advice to citizens</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
  • Intermediate Those who currently use social media to communicate with the public and have developed a draft social media strategy, even if this is not thoroughly documented or communicated across the organisation</br></br>Source: https://www.fp7-emergent.eu/wp-content/uploads/2017/09/20170529_D7.3_Guidelines_to_increase_the_benefit_of_social_media_EmerGent.pdf
    • Disaster Management Phase
  • Before Comprises 'Preparedness Phase' and 'Prevention Phase'</br></br>Preparedness action is carried out within the context of disaster risk management and aims to build the capacities needed to efficiently manage all types of emergencies and achieve orderly transitions from response to sustained recovery.</br></br>Source: https://www.undrr.org/terminology/preparedness</br></br>Prevention (i.e., disaster prevention) expresses the concept and intention to completely avoid potential adverse impacts of hazardous events.</br></br>Source: https://www.undrr.org/terminology/prevention
  • During Also referred to as "Response Phase"</br></br>Actions taken directly before, during or immediately after a disaster in order to save lives, reduce health impacts, ensure public safety and meet the basic subsistence needs of the people affected.</br></br>Annotation: Disaster response is predominantly focused on immediate and short-term needs and is sometimes called disaster relief. Effective, efficient and timely response relies on disaster risk-informed preparedness measures, including the development of the response capacities of individuals, communities, organizations, countries and the international community.</br></br>Source: https://www.undrr.org/terminology/response
  • After Also referred to as 'Recovery Phase'</br></br>The restoring or improving of livelihoods and health, as well as economic, physical, social, cultural and environmental assets, systems and activities, of a disaster-affected community or society, aligning with the principles of sustainable development and “build back better”, to avoid or reduce future disaster risk.</br></br>Source: https://www.undrr.org/terminology/recovery
    • Synopsis

    POLICY BRIEF - Accessibility for all

    This Policy Brief provides different definitions of accessibility

    • Accessibility should be regarded
      • in physical terms (i.e. material accessibility; physical and sensory accessibility),
      • in cultural terms (i.e. cultural accessibility);
      • as well as the access to the relief system (i.e. relief accessibility).


    Disaster management organisations and policy makers continue to deal with several challenges when it comes to communicate with diverse groups, including the most vulnerable and disadvantaged, in times of crisis.

    Targeting accessibility issues is important in all phases of the emergency cycle, i.e. before, during, and after an hazard.

    People with vulnerable profiles can face many challenges that prevent them from reaching the relief system and receving/sharing information. Their eventual isolation, both physical and digital, could exacerbate their exposure to risk as well as negatively affect their risk perception.

    Henceforth, crisis communication messages should be specifically crafted according to people's diverse needs and skills.

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