Social Media Features and Updates

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Primary Target Country United States of America
Publishing Organisation Homeland Security
Language English
Year Published 2017
Target Audience Practitioners
Status
Disaster Management Phase After, During
Covers Thematic Crisis communication, Crowdsourcing, Technologies
Audience Experience Level Intermediate
Source Website https://www.dhs.gov/sites/default/files/SAVER Social-Media-Update 1707-508 0.pdf
Abstract Live Video Streaming

In addition to aiding crime detection, live streaming can

  • Provide firsthand accounts of an incident and additional context for responders
  • Inform response coordination and resource allocation after an incident
  • Facilitate information release by responders


Data Compiling

Emergency responders can use these features to

  • Track incidents in real time by creating and encouraging the use of specific hashtags
  • Collect data on events or locations of interest
  • Boost the visibility and relevance of their agencies’ content by using trending hashtags and targeting affected locations


Geolocation Tagging

Like hashtags, multiple platforms now allow users to tag content with the location where the content was generated, and to search content by location.

With this geographical information, emergency responders can

  • Monitor the progression of an incident or the movements of civilians after an incident
  • Locate areas in critical need of assistance after an incident and strategically deploy resources
  • Enhance situational awareness by mapping the geolocation data from incident-related posts
Is Archived No
Covers platforms Instagram, YouTube, Twitter, Flickr

Understanding social media platforms and their uses for emergency response — and the features, releases and updates — can help emergency managers monitor and respond to incidents and other activities