How to Use Social Media for Crisis Communications and Emergency Management
|Primary Target Country|
|Target Audience||Businesses, Policy Makers, Practitioners|
|Disaster Management Phase||During|
|Covers Thematic||Community management, Content creation, Crisis communication, Social Media Strategy, Technologies|
|Audience Experience Level||Starter|
|Abstract||The role of social media in crisis communications
During a crisis, social media can help brands:
Make sure your social media policy includes the following:
Get a social media crisis communications plan in place while everything is business-as-usual. That way, you’ll be able to jump into action ASAP when life goes sideways. get started with a crisis communication plan template for social media.
|Covers platforms||Twitter, Instagram|
In this post Hootsuite is taking a look at social media best practices during a real-world crisis or emergency. That is, strategy and tactics for challenging times—earthquakes, hurricanes, wildfires, massacres, pandemics, economic collapse.